SEO isn’t a dark art. It’s a set of compounding habits: keep the technical foundations clean, publish useful content people actually want to read, build the local and brand signals that earn trust, and report on what’s working so you can do more of it.
That’s what we do. We’ve moved sites from page five to page one for searches that print money. We’ve also told prospects honestly when SEO isn’t the right lever — when they’d be better served by Google Ads, or by fixing their conversion rate before chasing more traffic.
What you get on a typical retainer
- Month 1 — full technical audit, keyword research, content gap analysis, on-page priority fixes.
- Months 2–3 — content production starts, schema markup deployed, internal linking sorted, local SEO set up properly.
- Months 4+ — ongoing content, link earning, monitoring, monthly reporting.
AI search optimisation
Search isn’t just Google any more. When someone asks ChatGPT, Claude, Perplexity or Google’s own AI overviews about your category, the answer is shaped by what those models can read about you. We optimise for that explicitly — proper structured data, an llms.txt file at your domain root, and content that’s clear and concrete enough for an LLM to cite cleanly.