Done well, Google Ads is the fastest way to get traffic that converts. Done badly, it’s an expensive way to fund Google’s share price. The difference is mostly in the unglamorous fundamentals: clean conversion tracking, sensible campaign structure, ruthless negative-keyword discipline, and landing pages that don’t leak.
We manage Google Ads as part of a wider strategy — usually alongside SEO and on the same sites we built or support, so we can fix landing-page issues quickly rather than filing a ticket with someone else.